Lead Qualification



Consider the following statistics:

  •   Over half of all inbound business to business leads are never followed up on.

  •   90% of business buyers are impressed and satisfied when a company contacts them on the same day that they fill out a contact form.

  •   58% of decision makers make a deal with the first company that responds to them.

  •   The average business buyer will visit 8-12 websites and fill out lead forms at 5 of them.


Some lead qualification examples include:

  •   Inbound web leads.

  •   Whitepaper downloads.

  •   Webinar signups.

  •   Trade Show lead generation.

  •   Newsletter sign ups.

  •   Trial product downloads.

  •   Advertising campaigns.

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