LEAD TO MARKET ACQUIRES OMNIWEST RESEARCH TO PROVIDE A CONTENT BASED SYSTEM OF NEW BUSINESS DEVELOPMENT
The Lead to Market acquired Omni West Research LLC as of August 2015, – creating a more capable integrated marketing and lead generation operation. The company will now offer a peer based content system of new business development to provide an end to end solution which aligns marketing output with sales performance. The system harnesses peer based content that provides a reason for new potential clients to engage relative to a product solution or service.
The Lead to Market acquisition of Omni West Research LLC was formally announced yesterday– creating a more capable integrated marketing and lead generation operation. The company will now offer a peer based content system of new business development to provide an end to end solution which aligns marketing output with sales performance. The system harnesses peer based content that provides a reason for new potential clients to engage relative to a product solution or service.The proven system yields results in:
Lead to Market CEO Kiran Upadhya and Darren Rozowsky, Co-founder and Managing Partner, are pleased to have the developer and head of the peer based content system, Jay Jablonski, onboard as Managing Partner for the US Division. Jay will be leading the Lead to Market activity in North America with his 20 years of experience in structuring world class marketing programs and past 8 years of executing hundreds of successful projects at IMTS, with clients ranging from small start-up companies to major technology and manufacturing companies, which include:
Lead to Market brings full service execution services to clients wishing to employ this new and exciting method to growing their business. This includes data collection, research, sales enablement tools and new client lead generation. As a member of the American Institute of Inside Sales, Lead to Market has helped many clients meet their revenue objectives. Currently Lead to Market is headquartered in Bangalore, India, and has corporate offices in Houston, Texas and Tel-Aviv, Israel. The addition of a Tucson, Arizona office will assist the company to continue to establish itself as a major outsourced marketing and services player in the region.
These are exciting times for Lead to Market as one current customer Neebula and one former customer Senexx, both Israeli startups, exited in the past few weeks. Neebula an ITSM company, which has been serviced by a Lead to Market team for 4 years, was acquired for $100 Million from California based ServiceNow. Senexx was acquired by Gartner for $20 Million.
